by WIlson Ball | Apr 18, 2012
Email Marketing is a seductive beast: Not only is it effective and affordable, but results are also easy to measure. However, building up a decent-sized email list can be a real challenge. That sign-up form you have on your website probably gains you a fair amount of subscribers, but it's not going to be enough on its own.
Why not take advantage of your existing social media presence to grow your email list? A few simple strategies can help you harness the power of social media to boost your subscriber numbers. There are a number of email marketing programs that enable you to easily schedule and send emails on a regualr basis.
There's no reason why you can't share some of your more evergreen email content on your social media channels. This tactic has a number of benefits: It can get more use out of your existing email campaigns, and it can let potential subscribers have a glimpse of your email content.
Be sure to let your fans and followers know that they can subscribe to your email list to receive more content like this. An additional bonus is the possibility that your fans might re-tweet or share your email content; this can help you reach a whole new audience.
Contests are an essential part of the social media marketing toolkit: They're great at bringing in new fans and followers. These contests can also be used to bulk up your email list.
A sweepstakes can deliver a lot of new subscribers in a short amount of time, but these subscribers are less likely to be targeted customers. A contest that requires a little more time and effort to enter will net fewer subscribers, but they're apt to be fairly targeted customers. Experiment with different kinds of contests and promotional events to see what works best for your company's needs.
Search Engine Marketing
Unlike using an seo company to do your search engine optimisation you can use social media to further support your search engine marketing efforts.
Social media profiles are now being featured on search results much in the same way traditional websites are. Think about the principles you used to get your own website to rank on the first page of Google and then apply those same strategies to your social media profiles.
How can sharing your social buttons with your current email subscribers help you grow your list? It's not as crazy as it might sound. Your existing email subscribers probably enjoy your content, so there's a good chance they'll share it on social media.
Their social networks are likely to consist of like-minded individuals who may find your content valuable, so a number of them may end up following you on social media. Once they've joined your social networks, you can encourage them to sign up for your email list.
If you already have, case studies or webinars that you're giving away for free once a user subscribes to your email list, you should definitely be promoting this premium content on social media. Get advice from an online marketing consultant or business coach Melbourne. Tweet or post a snippet from a whitepaper or eBook, and include a link to the landing page where visitors can sign up for your email list and gain access to these resources.
Social Media is an incredible marketing tool: It can help you establish your brand identity, build trust and engagement with your customers and increase your company's visibility. Used correctly, it can also help you expand your email subscriber list. Take the time to grow and expand your email list, and the results are bound to justify the effort.